Self Publishing my first book: Day 26 — Results and reorganizing

You always have a plan in mind for anything in life. But somewhere along the line, when you start initiating on the plan, things have to change. Why? Because when you’re actually doing what you’ve set out to do, you realize that there will always be nuances and things that have to be shifted around or altered. Even the most ardent project managers can’t account for all the facts of things that will change. So once again much like other things on my journey I’ve had to change some things up.

So what did I have to change? Let’s start with my most obvious tool.

Amazon PPC. I tried to focus on one campaign and inject $50 dollars of daily spending into the “phrase” campaign. But It only ended up spending around 14 dollars and not much to show for it. So the journey continues as I try to optimize my campaigns and push them to be put out there for the world to see. A couple of things I’ll be doing from this learning.

• I’ll continue my goal of 15–30 minutes studying amazon PPC campaigns
• I’ll work on my book blurb and see ways I can engage the audience more
• Look at different metrics and figure out what they mean
• Activate two other campaigns and see where they end up
• Look at other product ASINS…