The Case Against Online Dating Part 1: Commodification

Did you know the first dating site kiss.com launched in 1994, followed shortly thereafter by match.com in 1995? Back then online dating was seen as creepy and only lackluster nerds who couldn’t get dates in real life would go on there.

Now dating apps and online dating are mainstream in its truest form. By 2007 Americans spent $500 million on online dating sites.